So adopting the various models, frameworks and other methodologies referenced in my first published Passle post for those working in and around the legal services market, "The Magic Number 12 - It's A Duodecimal World", the 12 Passle Principles can be summarised as follows:

1. Find one external Expert who has expressed an interesting opinion.

2. Respond quickly through one internal Expert with a new opinion (i.e. value creation) on the external Expert's opinion in the form of a new article.

3. Post the article and share it with a third person or multiple third persons by publishing via Passle to LinkedIn or other social media. Bilateral value creation and value capture can then multiply into multilateral value creation and value capture opportunities.

4. Create small Buddy groups, Mentor groups and Passle Posting Production Hubs to promote the "network effect". Each Passle post becomes yet another station location on the map (think London Underground Tube), and so the writers and readers behind every new station can travel to every other station and benefit from what they experience at each station they visit. 

5. Refine the firm's Strategy by regular internal and external review of Passle Posts and future planned Passle Posts (Mintzberg).

6. Passle Posting reinforces three S's of the Tim Travers 6S Model as Knowledge, Business Development and Marketing, and Learning and Development are given primary importance to underpin the primary (legal services) business of Internal People serving External People via revenue earning Matters (matters, cases, transactions and other services).

7. The 7S's of McKinsey can be applied at regular intervals to see how integrated Passling is across the firm.

8. Two Hubs of four each across departments meet to share best practice and tips and tricks (and any additional multiples of these hubs).

9. Two Hubs of three cross department work with a single Client Hub group of three cross department to find improvements (more value creation and more value capture) (and any additional multiples of these hubs).

10. Fry's "stupid number 10!" (from the footnote which inspired my earlier article). Using a simple sports coaching technique about player performance and player feedback, with 1 being low and 10 being high, get internal and external feedback from time to time on each Passle Post via a simple mark out of 10 and maintain the data as a management system to provide a reported measure of value.

11. Appoint one member of the 12 person Board on a rolling basis to be the Passle Champion within the firm.

12. The Board can both monitor firmwide Passling via a Passle Committee and also lead by example setting the right tone from the top through their own individual and collective adoption of the 12 Passle Principles by Passling too and singing "It's A Duodecimal World"!